Elasticity of the Man, Adversary Selection, Anti-Anti-Trust, Debt Mercilessness, Deadweight Cost/Less, MonopSONY, and whatnot, and on and on, and the rest, etcetera, yadda, yadda, yadda...
Heinz© might try to start marketing their own brand of humous, the name of which will be a portmanteau blending both the name of the brand and that of the commodity, thus, Heinous®.
Microsoft© are believed to be on the verge of creating their own in-house system of Orders, including their version of the Order of the Garter and the OBE, the latter named Microsoft© OBEs or -for short- MICROBEs®.
The Coca-Cola© Company could attempt to break into the market of calligraphy, by designing, copyrighting, and promoting their own Coca-Cola© style apostrophe under the trade name Catastrophe®.
Firestone© and TRESemmé© may one day merge and combine their mastery of rubber engineering, wheel design, and cosmetics to make more durable, better-looking tires. TRESemmé© + Firestone© = Tiresomé®.
Tiresome as this post has now become, I am sure. My apologies.
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